Description
This course is designed to develop a through understanding of the new product development process. The major stages of the process are ideation, concept, evaluation, commercialization, and on-going product management. The course uses multifunctional teams as the center of the new development process. This team approach is consistent with, and integrates, the concepts of concurrent engineering, empowerment, and total quality customer market driven strategy
Prerequisites
Materials
Required:- New Products Management, 9th ed. C. Merle Crawford & C. Anthony Di Benedetto, Irwin McGraw Hill, 2007
- Winning at New Products, 3rd ed. Robert Cooper, Perseus
Course Learning Outcomes
Upon successful completion of this course, the student will:
- Learn the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan and manage the financial aspects of a project.
Course Topics
- Opportunity identification and selection
- Strategic planning for new products
- Concept generation
- Problem-based ideation
- Concept evaluation system
- Concept testing
- Development team management
- Product use testing
- Strategic launch and implementation
- Market testing
Prerequisites by topic
Laboratory topics
Course topics by day
ACCE content
| General Education |
Math & Science |
Business & Mgmt. |
Construction | Construction Science |
|---|
| 0 | 0 | 0 | 0 | 0 |
ABET/EAC content
| Engineering topics |
Design |
General education |
Math/Science | Other |
|---|
| 0 | No |
0 | 0 | 0 |
ABET/TAC content
| Communications |
Math & Science |
HU/SS |
Tech Content | Other |
|---|
| 0 | 0 | 0 | 0 | 0 |
Coordinator
Kimbel Nap, Adjunct Professor
Last review
Bruce Thompson, Professor, Program Director, MSEM
on Nov 17, 2003
Last update
Kimberly Popp-Benson, Secretary
on Dec 11, 2006
