Description
As the geographical boundaries that have separated countries and continents are broken down by technological advances in communications and transportation, we are faced with global markets unlike those that technical and industrial enterprises have encountered in the past. Dealing with these issues as a marketer requires an understanding of the regional, cultural and country-specific factors. This course addresses the uniqueness that students can expect to encounter as managers in this environment.
Prerequisites
Materials
Required:- International Marketing, 9th ed. Vern Terpsta & Ravi Sarathi, Dryden Press
Course Learning Outcomes
Upon successful completion of this course, the student will:
- Gain the knowledge to apply the principles and practices of international marketing to the problems encountered in a management role with a global organization. They should exhibit a superior degree of investigation, evaluation, strategy and discipline in doing so.
Course Topics
- Importance of geographical location
- International business practices and opportunities
- The legal, economic and political environments
- International marketing intelligence
- International product policy
- International pricing policy
- International distributional and logistics
- International promotion and communications
- Technology and the international enterprise
- Coordination of international marketing with other management disciplines.
Prerequisites by topic
No Prerequisites have been appended
Laboratory topics
Course topics by day
ACCE content
| General Education |
Math & Science |
Business & Mgmt. |
Construction | Construction Science |
|---|
| 0 | 0 | 0 | 0 | 0 |
ABET/EAC content
| Engineering topics |
Design |
General education |
Math/Science | Other |
|---|
| 0 | No |
0 | 0 | 0 |
ABET/TAC content
| Communications |
Math & Science |
HU/SS |
Tech Content | Other |
|---|
| 0 | 0 | 0 | 0 | 0 |
Coordinator
Gottfried Hoffmann
Last review
Bruce Thompson, Professor, Program Director, MSEM
on Nov 12, 2003
Last update
Paul Hudec, Associate Professor
on Apr 30, 2004
